Oracle targets small & medium sized companies

The e-retail technology and services vendors have intensified their efforts over the last year to ensure that the next big development in the market is seized ahead of the competition to strengthen their existing portfolios.Vice president of strategy and solutions management, Jeff Warren at Oracle Retail noted that ‘you are going to see more and more consolidation, as vendors look to do more’. Recently Oracle Corp announced it would buy e-commerce software provider NetSuite Inc for $9.3 billion.

By acquiring NetSuite, Oracle will be better positioned to offer business software to small and medium sized companies, it addition to their existing market share. NetSuite is an excellent addition to Oracle’s existing technology brands including ATG which it acquired in 2010 who offer online retailing software to big brands.

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