Oracle Retail success in China

PurCotton has implemented Oracle retail applications to support its rapid growth. The company now has 114 stores across China and makes consumer products for mother and baby care, feminine care and medical care from non woven cotton fair.

PurCotton needed to upgrade its solutions to meet its continued growth and to cope with the shopping peaks of Singles day. Managing Director of PurCotton Group commented ‘We plan to open between 30 and 40 stores every year, with a goal of increasing our total revenue 100% annually…. Oracle Retail has the industry experience and retail specific solutions to support our growth strategy.’

PurCotton has selected and deployed Oracle Retail Merchandise Operations Management Suite, Oracle Retail Planning and Optimisation and Oracle Retail Insights.

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