A recent study has found that 80% of shoppers in Dubai indulge in a digital activity before or after making a purchase.
David Fuller of RedBox Digital noted that ‘in omnichannel retail, the customer’s journey is persistent across all the systems, be it on the web, mobile or instore’. This can include things like click and collect and personalisation online to reflect individual buying habits. Fuller also commented on the regions ability to further benefit from these trends.
Manoj Mishra from NCR noted that ‘there is a 40% more sales conversion chance if a customer checks a product online before purchasing’. Mishra also highlighted the importance of social media in influencing consumers decisions to buy products. He suggested that retailer in the area need to make an investment in better IT technology in order to provide the full omnichannel experience.
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